Brookes: Myer to debut in Dubai

(Monday 21 July 2008)

Myer chief executive Bernie Brookes will announce plans today to open its first store in Dubai late next year, showcasing the work of more than 40 of Australia's top designers.

Brookes said that Dubai shoppers would have the same feeling as if they were walking into Myer Chadstone.

"It will be a Chadstone-cum-CBD type store. It will have our branding, our designers," he said.

"Culturally and economically I think Dubai has a lot of similarities with Melbourne and indeed Australia. There are no other Australian department stores there and very few other competitors, so we think we can plug the gap in the market," he said. "It will mean about 100 to 130 jobs first up. We expect about 20 to 30 of those to be from Australia, and each of the stores afterwards will have about 300 to 500 people."

(read the full story at http://www.theage.com.au/national/dubai-the-next-front-for-myer-20080720-3ibc.html)

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